Jaguar plans to set a Guinness World Record of “fastest man on skis” at 160mph and has released video of its preparations. It shows Graham Bell – Olympian and presenter of The Jump – being towed by a Jaguar XE AWD at more than 100mph in the Austrian Alps.

Jaguar is the project's lead technical partner and has various responsibilities. It is, for example, creating a ski suit that houses jets and enables the dare-devil to withstand extreme speeds.

Furthermore, high speed test runs behind the XE AWD – that is “designed to provide maximum traction in adverse conditions including snow and ice” - enable Mr Bell to perfect his techniques.

Jaguar confirmed the record attempt will take place at its cold weather test facility in Sweden, early in 2017. Mr Bell will initially be towed by a car then released and propelled by the jets.

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