A NEW golf shop has opened in Salisbury, creating ten jobs.

American Golf, Europe’s largest retailer of golfing equipment and accessories, has opened a store in Southampton Road.

It is the retailer’s 103rd store and the second of six openings planned in 2014.

Store manager Lee Davies, a Professional Golfers’ Association member, said: “Salisbury is privileged to host some of the UK’s most spectacular golf courses.

“We look forward to welcoming the local golfing community to our store and helping to improve their game through our global play golf simulator and instore putting green, as well as American Golf’s free custom fitting services.”

The store will provide the region’s golfers with a wide range of the latest equipment and accessories, including some of the industry’s biggest brands such as TaylorMade, Callaway, Ping, Nike, Galvin Green and Motocaddy.

Dean Speer, a partner at Myddelton & Major, which secured the letting with Chase & Partners, said: “American Golf has secured a perfect trading position on the main road in a thriving part of town which is already home to many vibrant retail and trade businesses. It is a very good letting for the area, in keeping with the diverse tenant mix. We are finding that units of this kind are becoming increasingly sought after as the economic recovery gains pace.”