TWO village shops will have a new, fresh approach to their stock at the end of this month, thanks to a local businesswoman.

Megan Taylor has bought the shops in Alderbury and Downton and will be launching them under the Simply Fresh brand – celebrating local produce, providing great service and giving customers what they want.

Mrs Taylor said: “People want good quality food, there’s so much locally available it seems crazy to go to the supermarket when you can just pop down the road.

“We can guarantee the provenance and can’t be beaten on freshness of produce.

“We want to add to the local vibrancy and provide a new focal point for the villages and their communities and an outlet for local producers to join us.

“The whole village is invited to our opening events scheduled for around the end of August.”

Davinder Jheeta, creative director from Simply Fresh, said: “We are delighted to be working in partnership with Taylor’s of Downton and Alderbury to bring the local people the best of ‘their local’.

“There isn’t another Simply Fresh store for more than 70 miles, so we are excited to be rolling out this joint venture here in Wiltshire.