An independent Salisbury business that has been on the High Street for more than 30 years has undergone a facelift to make sure it stands out from the crowd of mainstream shops in the city.

Casa Fina, run by Susi Mason, has reopened its doors after being closed for ten days for refurbishment.

The High Street shop specialises in interior and gift items, including lamps, cushions and ceramics.

“This is the biggest change we have had in over 30 years.

“I couldn’t be happier with it – it has been worth all the effort,” said Susi.

Susi opened the shop with her mother Liz French in 1983 – both had no previous retail experience and had to learn quickly.

She added: “2015 is a significant year for Casa Fina as our recent refurbishment is changing our direction, moving us forward but also consolidating what we do best – providing a great customer experience, good value and quality of design.

“As well as inspirational room-style displays I have introduced vintage and antique merchandise because I believe that the best shops reflect their owners and I love the beautiful handcrafted china and glass that British factories and workshops used to produce.”

Susi was inspired to update the shop after attending a seminar at the Big Business event in the city, looking at differentiating your business from others.

She said: “The competition is so fierce from the internet and the high street you have to make yourself stand out.”

She added: “The last few years have been challenging.

“The rise of web sales, out of town shopping centres and Salisbury's parking issues have meant that the high street has been quieter than we would like but I am a firm believer in independent retail and will continue to champion those who try to be original and who offer great service.

“At Casa Fina we have very few brands who are available elsewhere in Salisbury, our philosophy is to be different and unique and that will continue.

“No one wants to have the same interior or fashion accessories as their friends and neighbours.

“There is room for everyone and if Salisbury can support the diversity of goods that are available then each business can be successful – having a unique selling point is what retail is all about, the last thing Casa Fina will ever be is a clone.”