TIME is the theme of a new marketing campaign designed to draw visitors into the city.

The Salisbury Business Improvement District (BID) project aims to promote Salisbury as the perfect retail and leisure destination, targeting local people as well as those in the surrounding villages and competitor towns.

It is the first campaign to feature Salisbury’s new branding.

Posters feature the “time to…” theme, with photographs accompanied by messages such as “time to browse” (retail) “time to catch up” (leisure), and “time to be transported” (culture).

The branding aims to emphasise the city’s depth of history, culture and character and encourage locals to “fall back in love” with Salisbury.

Advertising will feature in publications including the Salisbury Journal and Advertiser, and on buses reaching Andover, Bournemouth, Weymouth and Marlborough.

Campaign co-ordinator Kat Salmon said: “It’s about reminding people who have fallen out of love with Salisbury what we have to offer.

“There are lots of independents, lots of high street shops, all in a beautiful, relaxing place to be with great culture and heritage.”