HISTORIC firm Wilton Carpets has invested in the latest technology to market its products.

The company has teamed up with Aurasma which will use the effects of its visual browser technology to help sell Wilton Carpet’s traditional products. Shoppers who have Aurasma-enabled mobile devices will be able to point them at the Wilton Carpets summer sale adverts and watch a tour of the Wilton factory.

They will also receive more detailed information about the products and have a more3Dexperience of Wilton Carpet’s advertising.

Aurasma is available as a free app for newer iPhones, iPads and high-powered Android devices.