War of the billboards

Salisbury Journal: War of the billboards War of the billboards

THE boxing gloves are off as Salisbury goes head to head with Winchester in the battle to win Christmas shoppers.

A billboard advertising Winchester’s festive market has gone up in Castle Street, Salisbury, so the city’s businesses have hit back with their own huge poster in the heart of Winchester.

Ian Newman, chairman of Salisbury City Centre Management, said: “Last year the city’s business community told us that we needed a Christmas market to help attract more people to the city in the all-important run up to Christmas.

“We have listened to them and have pulled out all the stops to bring a market to Salisbury this year.”

The advert in Winchester, funded by City Centre Management and Visit Wiltshire, is near the city’s railway station and five minutes from the High Street.

The battle of the billboards comes as the two medieval cities try to entice Christmas shoppers and their cash.

It will be the first time Salisbury has had a Christmas market and business leaders in the city are determined it will be a success.

One of the main aims of the market is to bring a substantial boost to the local economy by attracting thousands of new visitors to the city who might not otherwise have considered visiting Salisbury to do their shopping.

The Christmas market will have 55 decorated wooden chalets selling high quality gifts, food and drink, and there will also be entertainment each day.

The event is set to be a major community event, with 18 local charities sharing a chalet to promote themselves and sell their goods each day.

Help for Heroes will have a chalet for 18 days and Well Child, a charity for sick children, will be supported through the Father Christmas grotto.

There will also be performances by 17 school choirs, eight adult choirs, one silver band, one brass band, two military wives choirs, one quintet, two big bands, one church choir and a youth orchestra.

And schoolchildren, Scouts, Guides, Cubs and Brownies have been getting involved, making paper lanterns for the opening night lantern procession next Thursday.

The market will be in the Guildhall Square from Thursday, November 29 to December 16.

The Christmas market will normally be open from 10am to 6pm every day but opening times will be extended to 7pm on Thursdays, Fridays and Saturdays.

Comments (9)

Please log in to enable comment sorting

10:00am Sat 24 Nov 12

headcovers says...

It doesn't help when Salisbury Life has a whole A4 spread on how wonderful Winchester Christmas Market is and how it's a "great day out from Salisbury" with written quotes such as "Winchester is one of the most Christmassy cities I know" and then 8 pages later a similar page spread for Bath! I thought Salisbury Life was promoting Salisbury! Well done Salisbury Life.
It doesn't help when Salisbury Life has a whole A4 spread on how wonderful Winchester Christmas Market is and how it's a "great day out from Salisbury" with written quotes such as "Winchester is one of the most Christmassy cities I know" and then 8 pages later a similar page spread for Bath! I thought Salisbury Life was promoting Salisbury! Well done Salisbury Life. headcovers
  • Score: 0

10:00am Sat 24 Nov 12

headcovers says...

It doesn't help when Salisbury Life has a whole A4 spread on how wonderful Winchester Christmas Market is and how it's a "great day out from Salisbury" with written quotes such as "Winchester is one of the most Christmassy cities I know" and then 8 pages later a similar page spread for Bath! I thought Salisbury Life was promoting Salisbury! Well done Salisbury Life.
It doesn't help when Salisbury Life has a whole A4 spread on how wonderful Winchester Christmas Market is and how it's a "great day out from Salisbury" with written quotes such as "Winchester is one of the most Christmassy cities I know" and then 8 pages later a similar page spread for Bath! I thought Salisbury Life was promoting Salisbury! Well done Salisbury Life. headcovers
  • Score: 0

10:36pm Mon 26 Nov 12

karlmarx says...

Of course the real issues have been addressed by Winchester council....

"City Centre Free Parking
Free parking after 4pm for Christmas shopping in Winchester is available in certain car parks on Thursdays, starting from Thursday 15th November and after 4pm for the week leading up to Christmas from Monday 17th December. The following dates are when free parking is available after 4pm in the car parks listed above: 
Thursday 15th November (Christmas lights switch on)
Thursday 22nd November
Thursday 29th November
Thursday 6th December
Thursday 13th December
Monday 17th December
Tuesday 18th December
Wednesday 19th December
Thursday 20th December
Friday 21st December
Saturday 22nd December
Thursday 3rd January

Over to you Salisbury District Council. Bearing in mind that patrolling packs of para-military styled 'parking ambassadors' out at all hours of the night isn't a welcoming experience!
Of course the real issues have been addressed by Winchester council.... "City Centre Free Parking Free parking after 4pm for Christmas shopping in Winchester is available in certain car parks on Thursdays, starting from Thursday 15th November and after 4pm for the week leading up to Christmas from Monday 17th December. The following dates are when free parking is available after 4pm in the car parks listed above:  Thursday 15th November (Christmas lights switch on) Thursday 22nd November Thursday 29th November Thursday 6th December Thursday 13th December Monday 17th December Tuesday 18th December Wednesday 19th December Thursday 20th December Friday 21st December Saturday 22nd December Thursday 3rd January Over to you Salisbury District Council. Bearing in mind that patrolling packs of para-military styled 'parking ambassadors' out at all hours of the night isn't a welcoming experience! karlmarx
  • Score: 0

10:19am Tue 27 Nov 12

AndrewM says...

Well done CCM - thought last year's ad was outrageously cheeky of Winchester, glad to hear we've returned the favour!
Well done CCM - thought last year's ad was outrageously cheeky of Winchester, glad to hear we've returned the favour! AndrewM
  • Score: 0

12:51pm Tue 27 Nov 12

Sarum2012 says...

Quick everyone! B&Q Are having a sale of old sheds and Christmas lights in the Guildhall Square!

Yet again Salisbury prove that we just can't compete with other cities.

Winchester, set with a magnificent backdrop of a gothic cathedral, ice rink, a real quality display. Salisbury, squeezed far too many shabby looking sheds into the corner of the market square! Which one will bring in the trade!? Why is Salisbury's not in the close? What a missed opportunity!
Quick everyone! B&Q Are having a sale of old sheds and Christmas lights in the Guildhall Square! Yet again Salisbury prove that we just can't compete with other cities. Winchester, set with a magnificent backdrop of a gothic cathedral, ice rink, a real quality display. Salisbury, squeezed far too many shabby looking sheds into the corner of the market square! Which one will bring in the trade!? Why is Salisbury's not in the close? What a missed opportunity! Sarum2012
  • Score: 0

3:43pm Tue 27 Nov 12

reasonedhuman says...

Sarum2012 wrote:
Quick everyone! B&Q Are having a sale of old sheds and Christmas lights in the Guildhall Square!

Yet again Salisbury prove that we just can't compete with other cities.

Winchester, set with a magnificent backdrop of a gothic cathedral, ice rink, a real quality display. Salisbury, squeezed far too many shabby looking sheds into the corner of the market square! Which one will bring in the trade!? Why is Salisbury's not in the close? What a missed opportunity!
I think the location is correct - the guildhall is a great back drop - the area has the christmas lights and is central. The close does not have the infrastructure and space for such a thing.

I saw the 'sheds' as they were being put up today - the look no different to the others that I have seen at many other xmas markets so I don't get that point.

Things always improve with time - I am sure it will as time passes improve and become established. At least the City Council and and CCM are trying something - as for the parking prices, they are set by Wiltshire Council and not the City.

I think both will bring in the trade - Winchester and Salisbury while being fairly close both have large enough catchment areas to co-exist and both markets can make a real difference to their relative cities.
[quote][p][bold]Sarum2012[/bold] wrote: Quick everyone! B&Q Are having a sale of old sheds and Christmas lights in the Guildhall Square! Yet again Salisbury prove that we just can't compete with other cities. Winchester, set with a magnificent backdrop of a gothic cathedral, ice rink, a real quality display. Salisbury, squeezed far too many shabby looking sheds into the corner of the market square! Which one will bring in the trade!? Why is Salisbury's not in the close? What a missed opportunity![/p][/quote]I think the location is correct - the guildhall is a great back drop - the area has the christmas lights and is central. The close does not have the infrastructure and space for such a thing. I saw the 'sheds' as they were being put up today - the look no different to the others that I have seen at many other xmas markets so I don't get that point. Things always improve with time - I am sure it will as time passes improve and become established. At least the City Council and and CCM are trying something - as for the parking prices, they are set by Wiltshire Council and not the City. I think both will bring in the trade - Winchester and Salisbury while being fairly close both have large enough catchment areas to co-exist and both markets can make a real difference to their relative cities. reasonedhuman
  • Score: 0

5:21pm Tue 27 Nov 12

AndrewM says...

Sarum2012 wrote:
Quick everyone! B&Q Are having a sale of old sheds and Christmas lights in the Guildhall Square! Yet again Salisbury prove that we just can't compete with other cities. Winchester, set with a magnificent backdrop of a gothic cathedral, ice rink, a real quality display. Salisbury, squeezed far too many shabby looking sheds into the corner of the market square! Which one will bring in the trade!? Why is Salisbury's not in the close? What a missed opportunity!
Why isn't it in the Close?! 2012 is the 400th anniversary of the charter giving control of the city, excluding the Close, from the bishop to the mayor and commonalty...so let's have it in our city! Not to mention the practicality of delivery through the restrictive gates, suitable surfacing, providing power etc.

ps Anyone know why we haven't celebrated this anniversary?
[quote][p][bold]Sarum2012[/bold] wrote: Quick everyone! B&Q Are having a sale of old sheds and Christmas lights in the Guildhall Square! Yet again Salisbury prove that we just can't compete with other cities. Winchester, set with a magnificent backdrop of a gothic cathedral, ice rink, a real quality display. Salisbury, squeezed far too many shabby looking sheds into the corner of the market square! Which one will bring in the trade!? Why is Salisbury's not in the close? What a missed opportunity![/p][/quote]Why isn't it in the Close?! 2012 is the 400th anniversary of the charter giving control of the city, excluding the Close, from the bishop to the mayor and commonalty...so let's have it in our city! Not to mention the practicality of delivery through the restrictive gates, suitable surfacing, providing power etc. ps Anyone know why we haven't celebrated this anniversary? AndrewM
  • Score: 0

8:47pm Tue 27 Nov 12

Sarum2012 says...

Maybe I have been quick to pass judgement. I walked past again this evening and they are obviously making an effort, which is great. However, having been to four markets in europe, and a few in England, Salisbury's attempt thus far looks really poor.

I hope it is a success, but stand by my opinion that it would have been much better and much more likely to succeed if it were in the close. It is not beyond the wit of man to make deliveries and run generators (for example, as they do for the large concerts hosted in the close a few times a year).

Wiltshire Council parking charges have already resulted in Salisbury city centre's lingering death and they again missed the chance for some CPR, by offerieng free parking over christmas. Shame on Wiltshire Council.

As for the lights in the market square, now these really are rubbish!
Maybe I have been quick to pass judgement. I walked past again this evening and they are obviously making an effort, which is great. However, having been to four markets in europe, and a few in England, Salisbury's attempt thus far looks really poor. I hope it is a success, but stand by my opinion that it would have been much better and much more likely to succeed if it were in the close. It is not beyond the wit of man to make deliveries and run generators (for example, as they do for the large concerts hosted in the close a few times a year). Wiltshire Council parking charges have already resulted in Salisbury city centre's lingering death and they again missed the chance for some CPR, by offerieng free parking over christmas. Shame on Wiltshire Council. As for the lights in the market square, now these really are rubbish! Sarum2012
  • Score: 0

4:15pm Wed 28 Nov 12

Memma30 says...

thats the first thing i thought of when i saw them..theyre just sheds! was expecting something similar to Southampton or bournemouths german markets. maybe they will look ok when all finished????
also no red bus service on boxing day??? surely thats a day when people want to go to town for the sales????
thats the first thing i thought of when i saw them..theyre just sheds! was expecting something similar to Southampton or bournemouths german markets. maybe they will look ok when all finished???? also no red bus service on boxing day??? surely thats a day when people want to go to town for the sales???? Memma30
  • Score: 0

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree