Dragon's tweets give dog business a boost

Lisa Suswain and her dog Bailey with Theo Paphitis's #SBS logo.

Lisa Suswain and her dog Bailey with Theo Paphitis's #SBS logo.

First published in News

A DAMERHAM pet care company has received a huge boost from the BBC Dragons’ Den star Theo Paphitis.

On Sunday Lisa Suswain, managing director of Wagging Tails, tweeted Mr Paphitis during the tycoon’s Small Business Sunday, in which he offers firms a “retweet”, promoting their business to his 313,274 followers.

As a result, Wagging Tails has gained hundreds more followers on Twitter and the number of visitors to its website tripled.

The business is now also profiled on a new website, theopaphitissbs.com, which is exclusive to Small Business Sunday winners.

Mrs Suswain, who runs Wagging Tails with her husband Jim, said: “We set up our home dog boarding company in 2007 and the business is going from strength to strength, with lots of very happy dogs getting a holiday of their own with one of our lovely carers.

“Demand for our service has led to us franchising the business and we currently have seven very successful franchises across the south and midlands with more available nationwide.

“In particular we have a huge number of owners throughout Wiltshire wanting to use our home dog boarding service and we’re keen to recruit franchisees across this area.”

Lisa added: “It is great to have support from Theo especially as to date Wagging Tails is the only pet care company to win this award and Theo has recognised our hard work and helped spread the word about what we do to his followers.”

Anyone looking for a re-tweet from Mr Paphitis should tweet him about their business on Sunday between 5pm and 7.30pm and include the hashtag #SBS.

Six businesses are re-tweeted every Monday at 8pm and then invited to enter their profiles on the new website.

This is done free of charge and the new website is sponsored by Ryman Stationery, of which Mr Paphitis is chairman.

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