Looking ahead to Christmas market

First published in News by

IT might only be Valentine’s Day but Salisbury’s business leaders are already looking ahead to this year’s Christmas market.

Salisbury City Centre Management says the market brought £3.6million to the city’s other shops and businesses last year and promises this time the festive market will be even better.

The market, held between November 29 and December 16, attracted 94,000 visitors. An independent survey showed that visitors spent an average of just under £25 each at the Christmas market, and around £38 elsewhere in the city.

Just under half the visitors to the market came from outside Wiltshire, with 12 per cent of people visiting Salisbury for the first time.

Stephanie Swann, Christmas market manager, said: “Many of the traders are already asking about this year and they are very keen to return to Salisbury.

“This was Salisbury’s first Christmas market and the traders were taking a big risk but it has obviously worked for them.”

Chairman of Salisbury City Centre Management Ian Newman added: “We are already planning for this year and we hope to make a number of improvements to make the market even more popular and more successful than last year.

“People have told us that they want the market to run for longer and they want more chalets. We are, therefore, looking at how we can do this and hope to be able to announce our plans in the very near future.”

Comments (4)

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11:17pm Wed 13 Feb 13

markwillt says...

Mmmm who counted them and toted up the spend, as we know surveys are never a true reflection of the fact. yep a good thing for the city but should they not be trying to support busenesses who are struggling to survive instead of thinking of chrismas in february, the way its going the only place to shop at chrismas will be the market, hail the planners as they know what they are doing
Mmmm who counted them and toted up the spend, as we know surveys are never a true reflection of the fact. yep a good thing for the city but should they not be trying to support busenesses who are struggling to survive instead of thinking of chrismas in february, the way its going the only place to shop at chrismas will be the market, hail the planners as they know what they are doing markwillt
  • Score: 0

10:15am Thu 14 Feb 13

KeithMandemant says...

This is good news - the purpose of the Xmas Market is to raise the profile of Salisbury all year round. Businesses have benefited at Xmas and will have gained new customers who will shop outside the Christmas period. I hope the momentum of interest is kept up and this year can be an even more successful event. Well done to the organisers.
This is good news - the purpose of the Xmas Market is to raise the profile of Salisbury all year round. Businesses have benefited at Xmas and will have gained new customers who will shop outside the Christmas period. I hope the momentum of interest is kept up and this year can be an even more successful event. Well done to the organisers. KeithMandemant
  • Score: 0

10:12am Fri 15 Feb 13

UKD003 says...

I just don't beleive anything that comes from the Xmas market group. All is rubbish in their statements. I read big manipuliation and to me, they have creditability issues.

"just under half people came from outside Wilts" , well technically probably true, but these prob were tour coaches on their normal stops to Stonehendge etc. They are making it seem like these people came specifically came here for it.

And how did they calculate the spend elsewhere? Where was it spent, MCDonalds? Sainsbury or M&S, bus tickets, etc? What was it spent on?

Lots of changes need to happen or there will not be a 3rd year. Just my opinions.
I just don't beleive anything that comes from the Xmas market group. All is rubbish in their statements. I read big manipuliation and to me, they have creditability issues. "just under half people came from outside Wilts" , well technically probably true, but these prob were tour coaches on their normal stops to Stonehendge etc. They are making it seem like these people came specifically came here for it. And how did they calculate the spend elsewhere? Where was it spent, MCDonalds? Sainsbury or M&S, bus tickets, etc? What was it spent on? Lots of changes need to happen or there will not be a 3rd year. Just my opinions. UKD003
  • Score: 0

5:10pm Mon 18 Feb 13

macogan says...

The Lack of Christmas lighting was a major disappointment this year the old George Mall had better lighting than the entire of Salisbury. The market was to compacted into one area I went once during my lunch hour and it was horrid the whole market square should be used for Christmas huts and we need a major improvement on the lighting people don't just come for the Christmas market but also the lights....
The Lack of Christmas lighting was a major disappointment this year the old George Mall had better lighting than the entire of Salisbury. The market was to compacted into one area I went once during my lunch hour and it was horrid the whole market square should be used for Christmas huts and we need a major improvement on the lighting people don't just come for the Christmas market but also the lights.... macogan
  • Score: 0

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