WHY do I recommend some companies and not others?

I have worked with a number of companies over the years, yet I don’t often find myself being an evangelist for many of them.

But why am I not recommending all my business associates/suppliers?

I have spent some time analysing why, and have come to the following conclusion – those I do not recommend are not remarkable.

I have worked with web designers, printers, search engine experts, cleaners, restaurants, estate agents, lawyers and accountants to name but a few.

But rarely do I recommend them to someone.

This week I found myself recommending one of my suppliers to all my peers at an entrepreneurs group – and I was not only recommending him, but singing his praises!

So what were the traits that made him and his business remarkable enough to recommend?

  • Passion: His passion for his business, learning and understanding of his industry was right up there with Nigel Botterill. If you know Nigel you will understand why I use him as an example of a passionate businessman.
  • Customer Service: I felt like I was his only customer. He answered emails, calls and texts promptly. I was never left waiting for days on end.
  • Professional: He was professional at all times. Although I have known him for more than two years, at no point did he encroach on my personal or business life. He just got on with the job in hand.
  • Advice: He didn’t just listen to what I wanted, he went the extra mile to research my industry and advise what might be right for my company.
  • Ethics: His work ethics seemed second to none.
  • Strategy: He had a strategy – a methodology – to his work. It was not a “wing it and see”. There was purpose behind every action.

So this is what makes a company remarkable to me, and makes me recommend it.

What makes a company remarkable to you?

If you are interested in knowing what he does, and why he is one of the few suppliers I will recommend, drop me an email at amanda@kennedypr.co.uk and I shall tell you who he is and what he does.

Are you remarkable enough for people to recommend you?