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Businessman selected for geek survival challenge
11:00am Tuesday 10th September 2013 in News
A FORDINGBRIDGE businessman is hoping to travel to a desert island on a survival challenge.
Adam Short, co-owner of social networking site soyou.me, entered a Samsung competition and was chosen as one of 16 contestants from all over the world to compete for a chance to be sent to an island armed with only a phone and a camera.
If he is chosen to be in the final eight, he will face rigorous challenges to demonstrate the capabilities of the company’s products and then upload the images to various social networking sites from the devices.
Mr Short’s business partner Tony Bishop was searching for new ways to promote their website when he came across the SOS Island competition.
He said: “This is exactly what soyou.me was designed for, promoting a healthy, more active lifestyle. It is a great way to share Adam’s ex-periences with people all over the world.”
The 16 contestants will be joined by survival expert and TV presenter Les Stroud, who will spend a week with the contestants from September 30 before narrowing them down to a final eight, who will travel to the island with him.
Adam said: “Being known for not being able to say no to anything I agreed, although I’m still not totally sure why Tony volunteered me.”
Set up this year, soyou.me was Mr Short’s brainchild after travelling round the world in 2007.
He said: “After searching online for a site that married the interests of social networking and a healthy lifestyle, I became frustrated at the lack of one, so I decided to start one myself.”
To find out more about Mr Short’s desert island survival challenge go to www.soyou.me/AdamDShort.
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