If you have a story call our newsdesk on 01722 426511 or email us. To advertise call 01722 426500.
Amesbury pulls out of VisitWiltshire
AMESBURY town councillors may be asked to look again at their decision to withdraw from tourist organisation VisitWiltshire amid fears it could reduce the number of people who visit the town.
Over the last two years Amesbury has tried to rebrand itself as a tourist destination, with a new museum, tours and promotion of the town as the “home of Stonehenge”.
But at their meeting last Tuesday, town councillors voted 11 to four to pull out of VisitWiltshire on the grounds that the £700 a year fee wasn’t good value for money.
“I have worked out that our entry will cost us £3.21 per word,” Cllr Roger Fisher told the meeting.
“The entry needs to be updated and expanded and is not sufficient.
“We need to see a proper return on the money we spend on it.”
Councillors heard that Amesbury Museum, which as a charity pays a greatly reduced rate, would continue to be part of VisitWiltshire and listed in its publications and on its website.
But they decided that £700 was too much to spend on promoting the rest of the town’s attractions through VisitWiltshire.
Chief Executive of VisitWiltshire David Andrews said: “Amesbury was a town partner like 17 other towns in Wiltshire and was included in all our publications, website and the VisitWiltshire app.
“There are also lots of other benefits and exposure that come from being a member.
“Tourism is important but the only way you are going to get tourists is to market yourself to them.”
With the new Stonehenge Visitor Centre, which opens in December and is expected to attract around a million people a year, it is hoped that Amesbury will be able to benefit boosting trade for shops, restaurants, hotels and pubs.
Mr Andrews says he hopes that Amesbury councillors will reconsider their decision and rejoin VisitWiltshire in the future.
Comments are closed on this article.