NEW investors have been announced for Larmer Tree Festival.

J&J Events Ltd, the company behind the festival, has sold a stake in the business to Concert Clinic and to the festival manager, Lucy Babb.

The current directors, James Shepard and Julia Safe, have also announced that Rob Challice, of Concert Clinic, will be joining them on the board.

Mr Challice is a director at CODA Agency and Concert Clinic, and has more than 30 years’ experience in the music industry.

Mr Shepard, the festival’s founder, said: “We are delighted to welcome Rob on board and we know he will be bringing a truck-load of knowledge and expertise to the table.

“Rob will strengthen the Larmer Tree team and ensure we keep ahead of the game in this highly competitive industry.

“We have worked with Rob for more than 20 years and he has been our music programming consultant for the last four years, so this appointment immediately felt right.”

Ms Babb has worked for the festival for 12 years and has been festival manager for the last four years.

Ms Safe said: “Lucy has helped develop the festival into the success it is today and we wanted to offer her a shareholding to recognise her achievements and commitment to moving forward towards our 25th anniversary and many years beyond.”