TV's Laurence Llewelyn-Bowen has set his sights on making Stonehenge “beautiful”.

But, only if he wins the lottery.

The former star of BBC's Changing Rooms has pushed his celebrity persona to the max in a tongue-in-cheek advert for the National Lottery Camelot, which hit television screens this week.

It is part of a series of adverts as part of the #Pleasenotthem campaign which have featured Piers Morgan and Katie Price.

Each of the adverts present the celebrity’s outlandish dream projects they are hoping to finance with a big Lotto win.

"My vision is for a Stonehenge that really reflects the vibrancy, the juiciness of this nation," says Llewelyn-Bowen in the new ad. "It’s not like I'm going to take the whole thing down. It's not like I'm going to demolish Stonehenge. I’m just going to tweak it a bit.

He adds: “It's been torturing the British landscape for years, for centuries. As the nations favourite designer I'm going to make it beautiful. All I need is some cash. All I need is a big Lotto win.

"All of us have dreams — mine are a little bit more fabulous.”

Sally Cowdry, Camelot’s marketing and consumer director, said: “Our new Lotto campaign really captures the British sense of humour in a playful and irreverent way – using celebs to have some fun with their extravagant dreams and to remind the nation that anyone can win. And that’s what Lotto is all about, a small outlay for a big dream.”

Central Stores in Winterslow was also chosen to feature in the advert.

Bella Thomas, who runs the store with her husband Mike, said: “He was lovely, made lots of jokes, was really friendly and was happy to have his photo taken with lots of staff and customers.”

She added: “They must have had a list of about a thousand locations so to be picked out of that we felt very lucky. We felt very privileged to be chosen. It was just good fun. It will be something the staff will forget.”

This is not the first time the shop has hit the nation’s TV screens and has been on Escape to the Country and The One Show.