A NEW taxi fare comparison app is being launched in Salisbury.

Cab Comparison, which launches on Wednesday (August 1), allows passengers to compare taxi fares and book taxis from 15 minutes to three months in advance.

The app is the brainchild of Cab Comparison CEO and founder, Linsley Anthony, who said: “With all the changes that have happened to the UK taxi industry, I was shocked to see how many taxi companies were not embracing new technology.

“So, I decided to take matters into my own hands, and set out to use my connections to create an app that could incorporate all local taxi firms.”

Cab Comparison aims to bring the traditional taxi industry into the 21st century.

Customers can choose to pay in advance by card so they do not need to pay cash to the driver, which means everything can be done from a smartphone with confirmation sent by text and email.

Cab Comparison says that for the local taxi companies “the app is an opportunity to compete with new app-based ride service like Uber and Lyft on the same terms” and “the goal is to generate more work for local taxi firms so the historical British taxi service is not replaced by ride sharing services with a smart app”.

Owner of Vision Cabs Michael William said: “We are delighted to be part of Cab Comparison in Salisbury. The functionality it gives us to set our own rates, get return jobs from airports and manage driver availability is great.”

The app is available to download via the AppStore or Google Play.

For more information go to cabcomparison.co.uk or call 0333 444 1 555.