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Hospital moisturising cream features on One Show
MOISTURISING cream developed and sold by Salisbury District Hospital was the subject of debate on BBC 1’s The One Show on Monday.
My Trusty Little Sunflower Cream went on sale to the public this April - the first time an NHS hospital has branched out into the beauty industry.
Presenter Alex Riley visited the hospital on September 25 to interview finance director Malcolm Cassells and innovations lead Carol Read about the cream.
He also saw the Hampshire factory where the cream is produced and bottled, and travelled to Winterslow Village Stores, one of the local shops selling the product.
The film asked whether the NHS should be looking at different ways of making money for patient care.
Public sector union Unison questioned if developing beauty products was the best use of hospital employees’ time and if the £80,000 invested in putting My Trusty Little Sunflower Cream - first developed for than 20 years ago to help patients recovering from burns or plastic surgery - on general sale was money well spent. A
fter the film was shown, the issue was debated by The One Show presenters Matt Baker and Alex Jones, and comedian Paddy McGuinness. Around 600 tubes and bottles of the creamwere sold online in just five hours after Monday evening’s broadcast - generating an income of more than £6,000 for the hospital.
Mr Cassells said: "We know the cream is really liked and is beneficial to patients and staff, so making this available to more people is great news. At the same time the income generated will be very helpful in supporting patient care in the hospital."
The cream is priced at £6.99 for 100ml tubes and £11.99 for 250ml bottles and is available through sunflowercream.com.
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