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Rural driving campaign
A CAMPAIGN to reduce the number of young driver deaths on rural roads has been launched by the National Federation of Young Farmers’ Clubs (NFYFC). The Drive it Home campaign was launched at the ProDrive Centre in Kenilworth, Warwickshire.
Young racing drivers from advanced driver training company Drive Doctors took young farmers out on a wet grip activity to give them a greater understanding of the risks of driving on challenging road surfaces such as mud, snow and ice and how to reduce these risks.
In November, two Federation members were killed in a rural road traffic incident. The majority of NFYFC’s 24,000 members live and work in rural communities, putting them in a high risk category for incidents on rural roads. The lack of public transport links in many of these areas mean many NFYFC members have little option but to start driving young.
The campaign is being supported by insurer NFU Mutual to create hundreds of rural driving ambassadors who can speak to young people in their own language and inspire a generation of drivers about the inherent risks and responsible driving skills needed on rural roads.