Meat purchasing app upgraded

First published in Rural Focus by

AN upgrade to the Meat Purchasing Guide App is now available.

It includes a whole host of enhancements and new features, says EBLEX business development manager Dick van Leeuwen.

He said: “As well as being able to view and order any of the 450 beef, veal, lamb and mutton cuts featured in the Meat Purchasing Guide, caterers can now also order 96 pork cuts developed by BPEX and more than 100 animal byproducts covering beef, lamb and pork.

“EBLEX and BPEX have worked closely together over the last six months on the development of the app upgrade and to identify a range of traditional and innovative pork products. The addition of pork cuts makes the app even more useful to chefs when purchasing their red meat and planning their menus.

“The introduction of animal by-products – beef, lamb and pork – opens up the app to the all-important export market.”

The new app includes a variety of useful resources such as links to all EBLEX’s Quality Standard Mark recipe books, which caterers can use for menu inspiration. Videos featuring Michelin-starred chef Nigel Haworth and cutting demonstrations are now easily accessible from the app too.

The free app, which has already been downloaded more than 3,000 times, provides chefs and menu development managers with a source for ideas for different cuts as well as an effective and convenient ordering tool enabling them to order required cuts direct from their supplier using a smartphone or tablet device.

The app brings convenience, quality and consistency to the ordering process and saves businesses valuable time.

“The app is useful for the supply sector too as it is flexible enough to be integrated into catering butchers’ ordering systems.

“Some of the country’s leading catering butchers are already encouraging their customers to use the app.

“The detailed and informative app also acts as a useful training tool for catering staff who are new to the industry, with such a variety of resources available to them.”

The enhanced app has been developed for Android and iOS operating systems and is available to download from Google Play and the App Store.

Existing users of the Meat Purchasing Guide app can also benefit from the upgrade by simply updating it when prompted.


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