British 'villains' team up for ad

Salisbury Journal: Tom Hiddleston stars in the new Jaguar advertisement with Sir Ben Kingsley and Mark Strong Tom Hiddleston stars in the new Jaguar advertisement with Sir Ben Kingsley and Mark Strong

British "baddies" Tom Hiddleston, Sir Ben Kingsley and Mark Strong have joined forces for a new Super Bowl car advert in the US.

The trio, best known for their villainous turns on the big screen, are seen in a swish helicopter and two F-Type Coupes in the newly released 60-second commercial for Jaguar, which will run during Super Bowl XLVIII on February 2.

The ad, titled Rendezvous - which launches Jaguar's British Villains campaign to promote its F-Type Coupe - opens with Ben, who played the Mandarin in Iron Man 3, saying: "Have you ever noticed that in Hollywood movies, all the villains are played by Brits?"

Mark - who has played baddies in Kick-Ass, Green Lantern and Sherlock Holmes - then says: "Maybe we just sound right," with Tom, better known as Thor villain Loki, sipping a cup of tea in a helicopter, adding: "We're more focused, more precise... And we're obsessed by power!"

Oscar-winning filmmaker Tom Hooper, who directed The King's Speech and Les Miserables, directed the commercial, with an original soundtrack composed and conducted by Alexandre Desplat.

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