Paris Hilton has unveiled her first real estate project in metropolitan Manila and said she wants to follow in the footsteps of her great-grandfather and grandfather, who created a luxury hotel empire.

Hotel heiress and socialite Paris inaugurated the urban Paris Beach Club which she designed in collaboration with Philippine developer Century Properties. The bean-shaped club fronting a man-made beach is within the resort-themed Azure condominium community in Paranaque City.

The 33-year-old businesswoman said the project is just a start to more property ventures.

She said: "This is probably the one project I'm most proud about because real estate is something that runs in my blood."