Gary Lineker has swapped football for a fur-ball after teaming up with a raccoon for his latest TV ad.
The Match Of The Day host appears with the critter in a new campaign for crisp firm Walkers launched this week, in a nationwide hunt to find the best new flavour for the snacks.
Lineker said of his new co-star: "I think the raccoon was the biggest diva of my Walkers filming partners to date. I'm usually the one stealing the crisps in Walkers ads but the raccoon gave me a run for my money."
In the advert, the star is accompanied by his four-legged pal as he heads around the UK to see whether members of the public can tell the difference between the real dishes and six new flavours - ranch raccoon, cheesy beans on toast, hot dog with tomato ketchup, pulled pork in a sticky BBQ sauce, sizzling steak fajita and chip shop chicken curry.
Customers are also being encouraged to vote for their favourite in the Do Us A Flavour campaign.
Lineker said: "I'm curious to see which is the nation's favourite as they are so different - from real British comfort food to American favourites."
Walkers' fans came up with the new range with the final six chosen by a panel including chef Marco Pierre White and Britain's Got Talent judge David Walliams. The eventual winning flavour will earn its creator a £1 million prize.