Simon Cowell has showed off a picture of baby son Eric enjoying the playboy lifestyle on his luxury yacht - just like his dad.
The X Factor boss and proud dad posted a snap of him and Eric wearing matching Aviator sunglasses as they enjoyed the sun, sea and spotlight.
Simon tweeted: "Taking after daddy."
It is not the first time Simon has shared pictures of himself and Eric online, previously showing snaps of him bathing his son, and a photo of his newborn son cuddled up asleep on his chest in February.
Simon is enjoying some family time with Eric and girlfriend Lauren Silverman in between working on The X Factor.
The judges recently filmed the bootcamp stages at Wembley and will soon be choosing their final acts at the judge's houses rounds.
The first auditions of this year's talent show will begin airing on ITV on Saturday August 30.