A high street fashion brand is celebrating its first anniversary.

At 10am on Wednesday, September 13, 2023, Primark opened its doors for the very first time in a grand opening ceremony in Old George Mall.

Hundreds of eager shoppers queued outside to catch the first glimpse of the renovated former BHS unit and indulge in the fashion chain's products.

READ MORE: Primark store opens officially as hundreds of people queue to get in

Store manager Nazim Mahmood said: "We’ve enjoyed every minute since we first opened our doors in Salisbury, and it feels fantastic for us to be celebrating our one-year anniversary. We’re proud to be a part of this local community and have welcomed more than half a million people through our doors in our first year alone.

"I want to say a huge thank you to all the incredible colleagues who serve our customers each day and make this all possible. We’re excited for our future in Salisbury and will continue to offer shoppers more affordable and accessible fashion and bring them the best value on the high street.”

The first anniversary comes as Primark celebrates 50 years in Great Britain, after the brand's first store opened in Derby in 1974.