A NEW programme aimed at tackling childhood obesity in Wiltshire is being launched later this month.

One in three children aged 10-11 in Wiltshire are obese or overweight, according to the 2011/2012 National Child Measurement Programme (NCMP) and the figure has risen in recent years.

To tackle the problem Wiltshire Council has adapted the SHINE (Self-Help, Independence, Nutrition and Exercise) programme to help seven to 11 year olds stay healthy.

The programme was developed by SHINE Health Academy, a not-for-profit limited company based in Sheffield, to support children who are above their healthy weight range.

The family oriented programme will educate, support and guide children whose lifestyle and weight affects their health.

Maggie Rae, corporate director, said: “It is vital children learn how to keep themselves healthy and active from an early age in an environment that is supportive and fun. Each SHINE session will include fun physical activities as well as help to teach the child and their family about nutrition, food groups, portion sizes, food labelling and how to make healthier choices a habit.”

Keith Humphries, cabinet member responsible for public health, said: “Here in Wiltshire, our leisure, education and health services are working closely together to give children the best chances in life. We are offering SHINE as an opportunity to families who would welcome some support in achieving a healthy weight and healthy lifestyle for their child aged seven to 11. This programme has the potential to make a big difference in young people’s health and consequently their entire lives.”

After a pilot scheme in Trowbridge this autumn the Shine Programme will be rolled out in Salisbury from January.

For more information or to register, contact the SHINE team at SHINE@wiltshire.gov.uk or Victoria Richardson on 01225 716674. GPs, school nurses, parent support advisors or other health professionals can also refer and offer support and advice.