SALISBURY is to host a new conference in April for travel and tourism businesses across the UK.

The Social Travel Britain conference will showcase the best initiatives in digital marketing and social media and address the key issues that are shaping Britain’s digital marketing future.

There will also be opportunities for workshops, industry debates and sector knowledge sharing between delegates.

The three-day event is taking place at Sarum College from April 17 to 19 and will feature the first UK Social Travel Awards recognising the best digital innovations and social media campaigns in British tourism over the last 12 months.

Conference organiser, Mark Frary from Travel Perspective, said: “The requirements of successful tourism marketing are unrecognisable from even a few years ago.

“For many tourist boards and tourism marketers it is also difficult to distinguish between the great opportunities the sharing revolution offers, and the pitfalls.

“Social Travel Britain will bring together the best brains in destination and attraction marketing, with the bloggers and digital innovators who have played integral roles in recent successful campaigns.

“The conference is about inspiring new ideas, showcasing how storytelling works online, and empowering tourism professionals to tackle the phenomenal change that engaging digitally brings to their roles.”

The sessions will feature one on blogging by Salisbury Cathedral’s marketing director David Coulthard who will look at bringing a cathedral into the digital age and supporting the 800 year anniversary of Magna Carta.

VisitWiltshire CEO David Andrews said: “Wiltshire has been a special place to visit for a very long time, so we’re delighted that Travel Perspective has chosen to bring this important conference to Salisbury.

“In order for VisitWiltshire to continue to achieve record numbers of tourism visits and spend for Wiltshire, it is essential we continue to invest in our digital and social media activity, so this is a fantastic opportunity for us to attract some of the country’s best tourism marketeers, travel bloggers, tweeters and Instagrammers to visit, and write about, Wiltshire.”

Tickets cost £145 per person, including attendance at the Social Travel Awards.

A further 15 per cent early-bird discount applies for bookings made before 31 January 2015. An exclusive discounted rate for bloggers applies at just £50.

Discounted accommodation in Salisbury is also available to delegates.

To book or register your interest to attend visit

For more details call Mark on 07710 410 407 or Steve Keenan on 07940 143223.