WILTSHIRE and Hampshire Police have both launched their Christmas campaigns against drink-driving.

The Wiltshire Police's Drink and Drug Driving campaign has been launched alongside the Wiltshire and Swindon Road Safety Partnership and aims to educate drivers about the dangers of driving while under the influence of drugs or alcohol. All Wiltshire officers will be taking part in the campaign, and say "tests will take place at all times of the day and night to catch those who pose a huge risk to themselves and other road users".

The campaign will raise awareness about the consequences of drink or drug driving, including driving bans, fines, criminal records and serious implications or insurance premiums. Police say it can also have a huge impact on personal lifestyle, as it can lead to job loss or relationship breakdowns.

Sergeant Gavin Brewster said: "You don't have to feel drunk to be a drink driver and a second drink could double your chances of being in a fatal collision. I also want to remind drivers hat the effects of a night out may still affect you the following morning. Every year officers arrest people the morning after the night before celebrations."

Chief Constable Mike Veale said: "Christmas is a time for celebration and whilst I don't want to discourage people from having a good time, it is vital to stress the importance of not getting behind the wheel if you've been drinking or taking drugs. It is as simple as that. Plan ahead - if you think you will be having a drink, make sure you arrange a lift home or take enough money for a taxi".

The Hampshire Police campaign is called 'Where will you end up tonight?' and can be followed using the hashtag #ItsNotWorthTheRisk. The video (above) shows a girl waking up in a mortuary to emphasise the potentially fatal consequences of drink-driving and it aimed at reducing the number of deaths and injuries caused by people driving while impaired.

The campaign reinforces the stark message that motorists who drink-drive risk ruining not just their own life, but the lives of others too, such as passengers and pedestrians.

Hampshire Constabulary’s road safety Sergeant Rob Heard said: “Too many people are still taking the risk to drive whilst impaired. Nearly 7,000 people were breathalysed by police across Hampshire and the Isle of Wight last December, with 150 people being arrested for providing a positive result, failing to provide or refusal.

"Do not be tempted to get a lift from someone who will be over the limit as you are putting yourself in danger too."

“Hampshire Constabulary and Thames Valley Police remain dedicated to patrolling our roads to reduce the number of people who are killed or injured as a result of drink and drug driving.

“To anyone driving this December, please stop and consider the consequences of a loved one being told the devastating news that your reckless actions have caused the trauma and tragedy of a fatal collision.”

In 2013, there were 240 deaths where at least one driver was over the limit and 1,100 seriously injured casualties. There were 480 accidents and 690 casualties where at least one driver was over the limit. So whilst the message is well known, sadly there are still those that despite warnings continue to drive under the influence of alcohol and or drugs.

Anyone wishing to report an incident of drink or drug driving should call 101 and select option 4 for the Drink Drive Hotline. In an emergency, dial 999.