A GIANT inflatable breast has been installed on Salisbury Guildhall Square.

The boob is not a bouncy castle, but rather a bid to boost breast cancer awareness and raise some cash for the Stars Appeal.

The walk-through educational tool stands at 3m high and almost 8m long.

The company that supplied it, Inflatable Body Organs, is based at Stratford-sub-Castle.

A spokesman for the firm said: "Our goal is to encourage men and women to become more aware of their bodies generally and to get to know their own breasts, as learning how their breasts look and feel at different times will help women and men know what is normal for them and recognise any irregular changes."

The breast will be there until 3pm in support of Breast Cancer Awareness Month and the Stars Appeal.