SALISBURY’S night-time economy is celebrating after winning a prestigious award for the seventh year.

The city has again been awarded the Purple Flag to reflect the quality and safety of its evening and night-time economy.

The flag scheme aims to raise standards and broaden the appeal of town and city centres between 5pm and 5am.

Amanda Newbery, chair of the Purple Flag steering group, said: “I am absolutely thrilled that Salisbury has retained its Purple Flag status for the seventh year running.

“This is very much the equivalent of the beach Blue Flag scheme for inland towns and cities and we are proud to shout about it.”

Awarded by the Association of Town and City Management (ATCM), the scheme has awarded Purple Flag status to more than 65 towns and cities since its inception in 2007.

Areas awarded the Purple Flag are recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and well-being of visitors and residents.

Purple Flag accredited areas have all reported a consistent improvement in perception and a decrease in crime within the city.

The scheme assesses each area’s crime rates, hygiene standards and range of visitor attractions. It also aims to help places develop their night-time economy.

Ms Newbery added: “I would like to thank Salisbury BID team members Steve Godwin, Richard Goodman, and Sarah Murphy for their hard work once again in securing this achievement for Salisbury.

“We appreciate the support of Salisbury BID in ensuring that our city remains one of the longest holders of the Purple Flag award in the country.

“I look forward to continuing to work with the early evening economy and hospitality sector during 2018.”

John Hume, operations manager of the Cathedral Hotel and The Old Mill, Harnham added: “The Purple Flag for Salisbury is incredibly important to the vitality of the city’s business.

“We work closely as a steering group to ensure complete buy-in across the city. In these challenging times we are incredibly proud to continue building on the Purple Flag success in our lovely city.”

The ATCM works alongside a partnership of key stakeholder groups backed by government, police and businesses.