A NEW phase of a countrywide litter campaign has been launched in Wiltshire.

Councillor Atiqul Hoque has launched the next phase of Clean Up Wiltshire, which will see the council's streetscene vehicles carry logos advising of the amount of waste illegally deposited in the country and the cost of collecting the litter.

This follows the recent road shows where more than 2,000 people became involved.

The roadshows raised awareness of the issues related to litter across the county, the need to reduce the impact on the environment and the cost incurred as a result of having to pick up litter.

Clean Up Wilts is a countywide litter campaign, sponsored by Landmarc Support Services, which aims to reduce the annual £2.5million bill taxpayers currently pay to clean up litter in Wiltshire.

More than 100 businesses have signed the Clean Up Wilts pledge to reduce waste.

Landmarc and other businesses have either sponsored litter bins or provided them direct.

The council’s contractor idverde have provided a number of supporting activities to local communities to assist them picking up litter from local hot spot areas.

Tackling litter is a vital objective and Wiltshire Council continues to promote the anti-litter message aimed at changing behaviour.

Cllr Hoque, Portfolio Holder for Streetscene said: "We're delighted with the success of the Clean Up Wilts events.

"This campaign is a great way to let people across the county know about the wider issues around litter, and to offer advice on how to reduce, reuse and recycle.

"We hope as many people as possible to continue to promote the anti-litter message and engage in community events to help tackle the litter hot spots in their areas.”