IT'S not every day that you get to see Salisbury Cathedral in Leicester Square.

But, that is now the case for visitors to London's iconic Leicester Square as the city's famous building takes centre stage as part of a new advertising campaign launched by Discover England and VisitWiltshire.

Its aim? To boost tourism in Salisbury, as well as the South West. 

The campaign was launched by Salisbury City Council leader Jeremy Nettle, Salisbury MP John Glen, and Peter Wragg, chairman of VisitWiltshire. 

Salisbury Journal:

It sees an electronic billboard in the iconic location encouraging people to take a trip out of the capital and down to the south west.

Mr Glen said the campaign is "a great initiative to raise the profile of Salisbury after the brilliant coverage in The Sunday Times", and added: "Hopefully it will attract more people out of London and into our city, to see what we have to offer."

It comes after the city was the named by The Sunday Times as the best place to live in Britain in 2019.

Mr Wragg, who is also a director of The Great West Way, said: "Our work in Salisbury is part of the Great West Way work, in partnership with VisitWiltshire, and money has come from government and the council as well as the Visit Wiltshire."

Councillor Nettle added: "This is great thing the government has put on, and it was great to be here to represent Salisbury during this fantastic opportunity."