IT'S official, Salisbury is Wiltshire's sexiest place!

The city's 41,000 residents spend more on their sexual pleasure than anywhere else in the county, according to adult store Lovehoney.

Its interactive UK Sex Map allows users to search for a city, town or county to discover just how sexy where they live really is.

Salisbury is ranked 17th in the UK table of 725 locations which was headed by Dagenham in Greater London.

Rankings for other locations in Wiltshire included Warminster (135th), Devizes (137th), Melksham (180th), Trowbridge (210th), Swindon (224th), and Calne (263rd).

Lovehoney product director Bonny Hall said: “Spending on sexual pleasure in Wiltshire is in line with the national average.

“All our data shows that couples with great sex lives enjoy higher overall levels of happiness.

“Couples who have been in settled relationships for years are looking for new ways to spice things up and they are increasingly choosing to experiment together with sex toys for the first time.

“The map allows you to look up anywhere in the UK, so you can see how sexy your town is and compare to other locations in Wiltshire or across the whole country.”

The figures are based on Lovehoney’s extensive data on the UK’s sexual behaviour.

To view the sex map, click here.