It's beginning to look a lot like Christmas as Bournemouth launches its 2019 Wonderland tree trail

The attraction's website went live early on Monday, announcing that the trail - which drew three million visitors to the town last December - would return on November 15 and last until January 2 2020.

Last year's festival was the town's first and featured more than 100 Christmas trees and seasonal symbols designed by Blachere, the firm which works with the Blackpool Illuminations and which designed the lighting for Harrods.

The 2018 trail scooped Best Event of the Year at the Association of Town and City Management Awards 2019. This year the spectacle will be 'reimagined' with a rearrangement of some of the exhibits and a new, seven-metre illuminated reindeer in the newly-refurbished Beale Place.

BCP's events team's Grace Lovelass, said: "Along with the addition of the reindeer we'll be moving some of the exhibits from their original location. For instance, if an exhibit was on the outskirts it may be brought into the centre because people might not have seen it the first time around."

She said that the Christmas season attracted around 200,000 extra visitors to the town and sponsors of last year's event were told to expect 500,000 more. "To get three million visitors was incredible," she said. "Now that they've seen it work, so many more businesses have come on board to work together to make sure it's even bigger."

Last year's attraction included a 60ft walk-through tree decorated with 30,000 LED lights.

In addition to the town centre the local BIDs, which worked in partnership with the council, created "magical experiences" across the town in Westbourne, Southbourne and Boscombe.

The trees included the Moscow tree, the Tree of Light and the St Petersburg Tree, along with illuminated gingerbread people amongst the Grade II listed rockery, which was transformed into a luminous midwinter spectacle with 40 miniature trees and a waterfall of light.