SMITH England has again been nominated for two awards at this year’s British Hairdressing Business Awards 2020.

The salon, on High Street, won Salon Team of the Year at the awards in London last year, and this year has been nominated for Salon of the Year 2 award.

Phil Smith, owner of Smith England, has also been nominated for Business Director of the Year.

Showing strength across the board, Smith England “stood out for its proven business growth, customer care and marketing strategy, as well as its understanding of how to deal with complaints”.

Further setting them apart was “the salon’s training policy, and their eye for assessing performance and making improvements”.

Scrutinised by a host of hair industry professionals, Phil “came up trumps in the judging process with a strong portfolio; standing out as a forward thinking strategist, successful salon team motivator, and a consistent entrepreneur securing great profit for his company as well as boasting an inspiring reputation in the wider hairdressing world”.

The British Hairdressing Business Awards promote professionalism, innovation and excellence, while recognising those individuals and teams who work tirelessly to raise the profile of the hairdressing industry and make it attractive to new entrants while keeping it at the forefront of the mind of the consumer.

Phil said: “This year has certainly tested the hair industry to its limits and my business has faced challenges I never imagined I’d see.

“As a salon owner, I’ve become used to adapting, taking risks, seeing what works and re-evaluating for the benefit of my business, and these skills have certainly helped me to weather the storm in the last few months. To be named as a finalist feels wonderful.

“And for the salon and team to finalise also is even better. They have worked so hard to keep morale high and the clients comfortable in these uncertain times.”

Jayne Lewis-Orr, executive director of the British Hairdressing Business Awards said: “To be named as a finalist in HJ’s Business Director of the Year category confirms just how exceptional Phil Smith is. This year in particular has required salon owners to hold their nerve, think creatively and stretch their support for both their team and clients further than ever before. He has proven completely that they can lead a team and create a thriving business, even in the face of adversity. We wish Phil and his team the very best of luck.”

The awards evening is on Monday, January 25, at the London Hilton on Park Lane.