WILTSHIRE has beaten Birmingham, Bristol, Devon, Isle of Wight and London in being named the 'Best UK Destination'.

The annual Group Leisure and Travel (GLT) awards, now in its 24th year, took place online on Wednesday, giving a nod to Salisbury Cathedral, Stonehenge and Longleat during the ceremony as Wiltshire took the best destination title.

In the lead up to the event finalists in 20 categories were announced in the GLT magazine’s September edition, recognising the best providers, attractions and destinations as voted for by group travel organisers.

Tourism company VisitWiltshire accepted the 'Best UK Destination' accolade on behalf of the county.

Florence Wallace, head of travel trade at VisitWiltshire, said: “We’re thrilled that Wiltshire was recognised at the GLT awards and would like to thank all the group organisers and tour operators who voted for our beautiful county as the Best UK Destination.

"In a particularly challenging year, this is a very welcome and we’re honoured to accept the award on behalf of all Wiltshire’s tourism and hospitality businesses.”

The online awards ceremony was presented by magician and TV presenter Ben Hanlin, who said: “We’ve had 116 finalists and 20 winners, congratulations to everyone. It was an absolute pleasure to host the awards and it’s great that the GLT team has been able to make it happen.”