Salisbury has been awarded £9,355,731 as part of the Government’s Future High Streets Fund.
The Government had pledged a £1billion pot of money to revive town centres across the country.
Each town and city could apply for up to £25million each.
Wiltshire's bids
Wiltshire Council submitted bids on behalf of Salisbury and Trowbridge.
Although neither Wiltshire bid received the amount requested, both have been awarded substantial sums of money for local transformations, with Trowbridge receiving £16,347,056.
Swindon received the full amount it requested, of £25million.
What is the Future High Streets Fund?
Communities secretary Robert Jenrick said the money from the Future High Streets Fund would “help our much-loved town centres get through this and prosper into the future”.
The fund, initially announced by then-Chancellor Philip Hammond in the 2018 Budget, is intended to help local authorities modernise and revitalise their town centres and was thought up long before coronavirus wrought havoc to the economy.
Salisbury's bid
In Salisbury, the bid for money was to "make the city a more attractive destination for visitors and residents, by redeveloping the train station and its surroundings, and transforming Fisherton Street to help to connect the station to the city’s retail core”.
The Salisbury plan also intends to create more apartments in the city centre, to encourage younger residents to base themselves in town.
And it will also use the money to target some key retail units to boost footfall in the city.
Salisbury MP welcomes news
John Glen MP said the funding announcement was "brilliant" news for the city on Twitter on Boxing Day.
He wrote: "This is the culmination of two years of hard work which began back in 2018 as we started to explore with my ministerial colleagues how best to shape Salisbury's long-term future after the tragic events of that year.
"There is still some work to do for @wiltscouncil alongside @mhclg officials in finalising proposals but it's great that Salisbury has been successful in a very competitive process.
"I look forward to seeing the work begin on rolling out the vision of the funding bid which focusses on transforming Fisherton Street and revamping the area outside the train station."
What Wiltshire Council said
Cllr Philip Whitehead, Leader of Wiltshire Council and Cabinet Member for Economic Regeneration, said: “We put together two attractive and comprehensive business cases and are delighted Salisbury and Trowbridge will be benefitting from significant investment.
“This funding will help us unlock the potential and reinvigorate both centres and make them more attractive places to live, work, visit and shop.
“High streets have faced a really tough time in recent years, and the pandemic will unfortunately only add to that, but this funding from Government will really benefit the local area.
"Overall this investment will help ensure both the high streets of Trowbridge and Salisbury continue to be the focal point of both communities.”
Scroll down for a full list of selected high streets:
15 places have been selected to receive all the money they asked for
1. Tamworth £21,652,555
2. Sunderland £25,000,000
3. Sutton £11,346,704
4. Bishop Auckland £19,856,853
5. Blyth £11,121,059
6. Kidderminster £20,510,598
7. Old Kent Road, Southwark £9,605,854
8. Swindon £25,000,000
9. Stockport £14,500,000
10. Winsford £9,980,000
11. Sheffield £15,817,001
12. Blackfriars, Worcester £17,939,000
13. Birkenhead £24,581,011
14. Brierley Hill £9,985,689
15. Stretford £17,605,674
A further 57 places will receive provisional funding offers
1. Leamington Spa £10,015,121
2. Nuneaton £13,362,736
3. Wolverhampton £15,760,196
4. Walsall £11,439,967
5. Newcastle-under-Lyme £11,048,260
6. Stafford £14,377,723
7. Tottenham £10,019,648
8. Woolwich £17,150,964
9. Wealdstone– £7,448,583
10. Putney– £1,058,706
11. Elland £6,310,812
12. Northallerton £6,085,013
13. Rotherham £12,660,708
14. Halifax £11,762,823
15. Barnsley £15,624,456
16. Scunthorpe £10,675,323
17. New Ferry, Wirral – £3,213,523
18. Wigan £16,633,691
19. Crewe £14,148,128
20. Rochdale £17,080,458
21. Farnworth, Bolton £13,306,817
22. Oldham £10,750,237
23. Kirkham, Fylde – £6,290,831
24. Maryport, Allerdale – £11,527,839
25. Carlisle £9,129,874
26. Plymouth £12,046,873
27. Barnstable £6,548,876
28. Newton Abbot £9,199,364
29. Paignton £13,363,248
30. Kingswood £12,555,464
31. Salisbury £9,355,731
32. Penzance £10,403, 112
33. Trowbridge £16,347,056
34. Yeovil £9,756,897
35. Taunton £13,962,981
36. Loftus £5,833,628
37. Middlesbrough £14,170,352
38. Stockton £16,543,812
39. South Shields £5,959,187
40. Derby, St Peters Cross £15,034,398
41. Sutton-in-Ashfield £6,279,872
42. Grantham £5,558,818
43. Grimsby £17,280,917
44. Nottingham, West End Point £12,523,981
45. Heanor £8,592,837
46. Northampton £8,442,730
47. Buxton £6,608,223
48. Dover £3,202,226
49. Newhaven £5,004,939
50. Chatham £9,497,720
51. Ramsgate £2,704,213
52. Commercial Road, Portsmouth £3,122,375
53. Fratton, Portsmouth £3,858,489
54. High Wycombe £11,886,876
55. St Neots £3,748,815
56. March, Fenland £6,447,129
57. Great Yarmouth £13,774,430
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