A NEW website dedicated to promoting and celebrating Salisbury has been launched.

'Experience Salisbury' showcases the best of the city's history, heritage, art and culture.

It says residents and visitors will find "inspiration, from world-class attractions to delicious dining experiences and unique independent shops".

The website is jointly funded by a new partnership between Salisbury BID, Salisbury City Council, Salisbury Cathedral, Salisbury Hospital and Wiltshire Creative.

Salisbury Journal:

This new partnership was born in the aftermath of the Novichok events in 2018, when the challenges presented forged a new spirit of joint working in the city which has been carried forward throughout the Covid-19 pandemic and into a renewed approach to promoting the city, including the development of the Experience Salisbury website.

The partnership also was the driving force behind "Salisbury’s new fresh and distinctive brand identity, which has been adopted across the Experience Salisbury site".

It was in 2019, after an extensive consultation, that the new ‘Traditional Original’ brand was developed for the city to shine the spotlight on Salisbury’s unique combination of old and new.

It will be seen on a number of new initiatives set to be unveiled across the summer months, as well as to raise the profile of the city going forward.

Businesses in Salisbury are invited to get involved with the new website and can be listed in the directory free of charge, or can pay for an enhanced listing.

'Salisbury is a fantastic place to live, work and play'

Due to Salisbury BID's (Business Improvement District) investment in the project, all BID levy payers have received an enhanced business listing on the Experience Salisbury website for free.

Robin McGowan, Chief Executive of Salisbury BID said: "The BID feels this is a much-needed collaborative platform to help support and promote businesses through this time of recovery. This is why we have not just helped to fund the Experience Salisbury website but have also led the project on behalf of businesses and partners.

"We continue our work to create a thriving city and I would encourage any business that isn’t already on the website to get involved and take advantage of this promotional opportunity.”

Cllr Caroline Corbin, Mayor of Salisbury said: "Salisbury is a fantastic place to live, work and play. There is so much to see and do in the city. We know a lot has been put on hold over the last 15 months but now we are full-steam ahead and Experience Salisbury will enable us to promote events better and showcase everything the city has to offer all in one place."

For more information, click here.

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