Frontline workers are able to access discounts today (Sunday, October 10) to mark World Mental Health Day.

Blue Light Card is offering emergency services, NHS and social care workers, discounts for self-care and relaxation this weekend.

World Mental Health Day raises awareness of mental health issues every year, and provides an opportunity for people to discuss how to improve mental wellbeing.

Blue Light Card deals were sparked after a recent University College London study found that nearly half of frontline health and social care workers met the criteria for significant levels of anxiety, depression and/or PTSD after the first wave of the Covid pandemic. 

According to Blue Light Card, the deals available are:


  • Dobbies Garden Centres – Save 10% in-store (including the restaurant)
  • Garden of Life – Save 22%
  • Suttons - Save 10%

Outdoor adventures

  • Cotswold Outdoor – Save 15% online and in-store
  • Fitbit – Save 20%
  • Runners Need – Save 15% online and in-store
  • Sports Direct – Save 10% on sale or 20% on full priced items

Rest & relaxation

  • Bensons for Beds - Save 7%
  • Emma Sleep – Save extra 5% on top of sale prices
  • Simba Sleep – Save 40% on all Simba Hybrid® Mattresses


  • Beauty Bay – Save 20%
  • Charlotte Tilbury – Save 20% on full price
  • ELEMIS – Save 20% plus free exclusive Hayley Menzies bag
  • LOOKFANTASTIC - Save 22% on selected brands, including Benefit, Elemis, Olaplex and more
  • Neal's Yard Remedies – Save 25% online and in-store
  • The Body Shop – Save 20% online and in-store
  • Sanctuary Spa – Save 20%

Spa Breaks

  • Buyagift – Increased discount! Save 25% until midnight on 10th October, then usual discount of 15%
  • – Save 7%
  • Virgin Experience Days – Save 20%

Blue Light Card CEO, Tom Dalby, said: “The blue light community have been at the crux of the Covid-19 pandemic, helping to keep us safe and playing a vital role in helping the UK to adapt and respond to the ongoing challenges.

"This can understandably cause psychological strain, and we want to highlight just how important it is to speak out if any of our community is struggling with their mental health.

"This could be talking to a friend, a qualified counsellor, or contacting Samaritans, which has launched a new, confidential support line for health and social care workers in England and Wales. 

“Alongside breaking the stigma around speaking out on mental health issues, it’s also so important to take the time to do things which will help you to improve your physical and mental health.

"Whether this is going for a run, treating yourself to a day at the spa or spending more time out in green space, we really do hope that Blue Light Card members make sure that they carve out time to look after themselves and rightly take advantage of these offers.” 

Membership to Blue Light Card for access to all online deals and discounts costs £4.99 and is valid for two years.

To find out more, visit

Anyone suffering with mental health issues can also contact Samaritans free of charge on 1116 123.

NHS and social care workers in England can contact the specialist Samaritans line on 0800 069 6222. 


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