Farmers in the UK are being urged to plant sunflower seeds to raise money for their counterparts in Ukraine.

The initiative has been set up by Fovant-based Bright Seeds and sister company, Bright Maize, and the proceeds from sales of their sunflower seeds will go to farmers in Ukraine.

Sunflowers are the national flower of Ukraine and have become a symbol of strength and resistance.

Chris Bright, the managing director of Bright Seeds, said: “We were keen to show solidarity with the farmers of Ukraine, and the idea of planting sunflowers amidst spring-sown crops seemed an ideal way to catch the imagination. As well as the colour resonating with the Ukrainian flag, it will be easily visible to all and show the support of UK farmers for their Ukrainian counterparts.

“There is uncertainty about the extent to which this year’s spring-sowing will proceed and it is important Ukrainian farmers know others are thinking of them at this very challenging time. I hope it sends a signal that UK farmers support them and wish them well.”

The aim is to provide a powerful visual reminder of the struggles taking place in Ukraine and to support farmers. Proceeds will be distributed by MAS seeds – the Ukrainian part of the company.

More information can be found on the Bright Seeds website.

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