THE Duke of York is now trading to the "full extent" of its license to pay the bills.
Salisbury's Pub of the Year 2022, at 34 York Road, now opens at 12pm every day, 40 additional hours a week, and it is "putting the heating on full" to get customers through the door.
Owner Jonty Newbery said his only concerns are that the pub "isn't big enough" and "the garden gets too busy".
Instead of passing costs onto customers, Jonty has upped trading hours to combat rising outgoings.
He said: "We are trading as much as we can, to the full extent of our license. We have to do that to pay the bills."
The Duke of York had a "great" holiday period with 25 customers on both Christmas Day and Boxing Day and its Sunday quiz is "going well".
Salisbury and South Wilts branch of the Campaign for Real Ale's (CAMRA) Pub of the Year award recognised the Duke of York's seven quality ales.
Members' votes resulted in the pub being the "clear winner".
Read more: Duke of York in Salisbury named pub of the year by CAMRA
Jonty said this accolade has helped to draw in more business, he added: "Regulars come for the atmosphere and the quality of beer, it's fifty-fifty.
"You give people what they want at a price they can afford and they will come back."
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