Greene King offering free Guinness this Christmas season

From office parties to festive gatherings, the Christmas period means more people will be heading down to their local to enjoy a festive pint. 

The latest data shows that 79 per cent of drink-drive collisions involve male drivers or riders over the legal alcohol limit, and younger male drivers are historically over-represented in drink-drive-related road casualties.

In a new road safety campaign, Guinness has collaborated with the Government’s official road safety campaign, THINK!, and Greene King, to help people drink responsibly this Christmas, by offering designated drivers a free pint of Guinness 0.0 at participating Greene King pubs.

Designated drivers can enjoy a free Guinness 0.0 from selected Greene King pubs (Image: contributed)

The initiative will be rolled out in 472 Greene King Pubs across the UK from December, 1 to January, 1.

To claim a free pint of Guinness 0.0, drivers simply need to flash their car keys at the bar. 

Anna MacDonald, category marketing director beer at Diageo GB says: "Being the designated driver this Christmas doesn’t mean you can’t enjoy a good pint of Guinness.

"Guinness 0.0 is unmistakably Guinness, just without the alcohol.

"That’s why we’re proud to be working with THINK! and Greene King to give responsible drinkers a free pint of Guinness 0.0, so they can still be a part of the festive fun even when they’re driving."

Guy Opperman, Roads Minister at Department for Transport said:

"Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink-driving.

"This is a great initiative which encourages people to act responsibly while still enjoying the festive season."

How to redeem your free Guinness:

1. Visit guinness.com/en-gb/greene-king-00
2. Find your local pub participating in the offer via the pub finder tool
3. Flash your car key and the downloadable voucher at their local Greene King pub