A NEW literacy initiative launched to bring Salisbury FC into classrooms.
Salisbury Football Club have announced a new initiative to help boost literacy levels in collaboration with primary schools in the local area.
The club will be donating their unsold match-day programmes to local schools to help inspire a love for reading.
The club say that for many children, particularly those who might find traditional books a bit daunting, the vibrant photos, player interviews, and stats in a football programme serve as a fantastic “hook.”
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It’s a great way to show students that reading can be about the things they love.
The club believes that the passion found on the pitch can be a powerful tool for learning off of it.
They are committed to being more than just a football club; they want to be a resource for the Salisbury community to help inspire the next generation of readers in the classrooms.
Commercial and executive operations officer at the club, Toby Pike, said: "I’m delighted that we’re able to offer local schools complimentary matchday programmes as a fun and engaging way to support reading.
"At Salisbury Football Club, we’re focused on building a bigger and more inclusive audience, with a real emphasis on welcoming the younger generation.
"Hopefully, initiatives like this can inspire young people, strengthen their connection to the club, and help create lifelong supporters for the future."
