Salisbury FC announce new partnership with The Colour Works

Salisbury FC has named The Colour Works as its official training partner for the 2026/27 National League South campaign.

The partnership reflects a focus on team development, people performance, culture, collaboration, and leadership, which aligns with the values being promoted at the club.

Toby Pike, commercial and executive operations officer at Salisbury FC, said: "We are thrilled to have The Colour Works partner with the football club.

"They are a business that aligns with the ethical values of this football club.

"Andy and Kristina were very positive and are exactly the type of people that this club wants to partner with.

"We are very much moving forward this season in terms of our commercial relationships, and I am very excited about what 2026 holds."

The partnership is one of several new commercial agreements secured under the leadership of Ali Alhamad as the club prepares for life in National League South.

As part of the deal, The Colour Works’ branding will appear on the sleeves of all three of the club’s playing kits throughout the season, making them one of Salisbury FC’s most visible sponsors during what the club describes as a “new era.”

Andy Dowling, CEO of The Colour Works, said: "We’re increasingly focused on building meaningful partnerships closer to home, particularly with organisations that share our principles around community, ambition and positive impact.

"We were inspired by the new owner’s vision for the club and his drive to give back creatively to the local community in a way that reflects his own values.

"That sense of purpose, coupled with the club’s footballing ambition, strongly resonated with us.

Salisbury FC owner Ali Alhamad, CEO of The Colour Works, Andy Dowling, and Commercial and Executive Operations Officer at Salisbury FC, Toby Pike (Image: Salisbury FC)

"As team performance specialists, The Colour Works has worked with global organisations such as Nike, Google, Formula 1, Sony, Rolls-Royce, Microsoft and thousands more, but our roots and our purpose remain connected to people and community.

"We’re delighted to support Salisbury FC as the club continues to build towards its vision of entering the Football League."

The Colour Works will benefit from significant brand exposure across Salisbury FC’s growing digital and matchday platforms.

This includes visibility to more than 45,000 followers, nearly one million monthly impressions, media and press appearances, match photography, highlights, and editorial coverage throughout the season.

For more information about The Colour Works, visit thecolourworks.com.