CHEERING crowds lined the streets in Wilton as the 18th Earl of Pembroke married Victoria Bullough at the Church of St Mary and St Nicholas on Saturday.

The bride arrived at the church from Wilton House in a horse-drawn carriage, where she was met by her 13 attendants before walking down the aisle to Handel’s Zadok the Priest.

The 500 guests sang two hymns by Sir Hubert Parry, who was married to Lady Maud Herbert, daughter of Sidney Herbert, founder of the church.

Miss Bullough’s brother, John, read the poem To Every Life, written by their maternal grandfather Captain Louis Lee-Graham, and Lord Pembroke’s sister, Lady Jemima Herbert, read The Art of Good Marriage by Wilfred Arlan Peterson.

The service was conducted by Reverend Mark Wood.

The bride wore a gown designed by London-based Lisa Redman and the Earl’s morning suit featured bespoke detailing by Regent Tailoring of Salisbury.

Businesses in the town decorated their shop fronts with white and gold balloons and good luck messages for the happy couple, while well wishers waited outside the church to clap and cheer.

Martin Mouland of Wilton Hardware said: “Lord Pembroke has done a lot for the local community, especially Salisbury District Hospital. He’s a nice chap and we thought we would make an effort for them.”

Jan Andrews, who brought her seven-year-old daughter Millie to watch the wedding party arrive, said: “Millie wanted to see the horses and I thought, well this isn’t something you see every day. It’s a special occasion.”

The couple left the church in a carriage and were led back to Wilton House for a reception in the Double Cube room by pipers of the Balmoral Highlanders.

The Earl, once dubbed one of the country’s most eligible bachelors, announced his engagement to Miss Bullough, an interior designer, last April.

He proposed to her over the Easter weekend on the edge of Loch Tay, the largest loch in Perthshire, which is close to her hometown of Perth.

The couple will be spending their honeymoon in Africa.