Cadbury and The Prince’s Trust have joined forces to encourage the nation to give a doubt and to help young people with their own doubts.

Research from The Prince’s Trust has revealed that more than a quarter (29%) of the nation’s 18-30-year-olds admit to feeling powerless to change their future.

The Prince’s Trust NatWest Youth Index 2022 uses figures from YouGov Plc and the sample size for this research was 2106 adults. Between December 22, 2021 and January 12, 2022, fieldwork was carried out. The survey was done online and the figures have been weighted and are representative of all UK young people (aged 16 to 25).

Cadbury’s partnership with The Prince’s Trust wants to encourage people across the nation to share a doubt of their own in the hopes that this will make young people realise that doubts don’t need to hold them back and that sharing doubts can help them to overcome theirs.

Salisbury Journal: Ian Wright Give a Doubt Bar (Cadbury)Ian Wright Give a Doubt Bar (Cadbury)

Support, advice and guidance from the Prince’s Trust is shared on The Cadbury and The Prince’s Trust’s campaign hub and it’s the place where young people can access the tools needed to put their doubts behind them and to thrive in both their personal and professional lives.

Limited-edition packs of Cadbury Dairy Milk bars are now available in supermarkets for £4.23 (RRP) and they are printed with doubts of some famous faces in football - Ian Wright MBE, Steph Houghton MBE and Gary Neville – as a way of encouraging people to share their doubts too.

Salisbury Journal: Steph Houghton Give a Doubt Bar (Cadbury)Steph Houghton Give a Doubt Bar (Cadbury)

Jonathan Townsend, UK Chief Executive of The Prince’s Trust said: “Self-doubt and lack of opportunity should not hold young people back from having thriving, positive futures.

“At The Prince’s Trust we help young people into jobs and training, and we know that with the right opportunities and self-belief, every young person, no matter what adversity they face, can succeed and achieve their goals in life.”

Salisbury Journal: Gary Neville Give a Doubt Bar (Cadbury)Gary Neville Give a Doubt Bar (Cadbury)

Gary Neville added: “I can definitely relate to having moments of doubt.  It happened to me when I was playing during a European Quarter Final, I didn’t want the ball, my belief went! 

“This is why I'm so proud to be part of Give A Doubt - a campaign which aims to normalise these moments of self-doubt and empower young people to overcome them.”

To find more information about the Give a Doubt campaign, you can visit the website here.