A RACING champion from Salisbury has co-founded a high-end driving simulation centre in Dubai.

Dan Wells, 32, from Salisbury is a British Racing Driver and Asian Formula Renault Champion who is currently based in Hong Kong.

Alongside fellow racing driver Oscar Lee, Dan established Drivers Lab in Dubai, United Arab Emirates, in 2023.

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Dan said: "Drivers Lab is a high-end driving simulation centre and simulator showroom. It is our first 'brick and mortar' business and is a significant milestone in my motorsport journey with further centres planned to open in Hong Kong, Silverstone and Miami over the next few years."

Drivers Lab was born from the idea of increasing racing opportunities in the Middle East and Asia by providing bespoke simulator solutions and facitilies for drivers of all levels.

Specialising in one-to-one driver coaching, and simulator sales, as well as offering direct motorsport integration through their well-established network of race teams, drivers, engineers, team principles, and more.

The pioneering simulation facilities offer "unmatched services" for budding young racers, helping to tailor and unleash their full potential.

Cutting-edge simulators replicate the race weekend format, providing a safe and controlled environment for racers to fine-tune their techniques and strategies at a fraction of the cost of a real testing weekend.

Drivers Lab Dubai is located in the heart of Motor City, Dubai, just across the street from Dubai Autodrome.

It offers a 180-degree panoramic projection room simulator featuring a real Formula carbon fibre tub chassis, paired with a factory-grade engineering room for driver debriefs.

The unique programmes are fully customisable, providing a tailored experience for drivers.

The centre also offers an EVO GT simulator equipped with 55-inch monitors, multiple lounging areas, and a locker room.

Training also goes beyond the track. Drivers Lab aims to help enhance mental performance, visualisation techniques, and overall wellness. 

Another young Salisbury-based talent has already been training in the centre. John Bennett has been at Drivers Lab ahead of the UAE motor racing season.

He went from P29 to P13, managing 16 overtakes in one race in the 2024 Formula Regional Middle East Championship.