A Strictly Come Dancing star made an appearance at a Ringwood perfume shop last week to meet and greet customers buying the celebrity's new perfume.

Perfumery & Co, in the Furlong Shopping Centre, welcomed Giovanni Pernice to their store after he had "promised" to pay a visit as they were one of the stockists of his new perfume "Vita".

Co-owner David McConnachie, 47, said: "He always promised that when he was next in the area he would do an in-person appearance for us. He was due in Poole for his show with Anton and was massively true to his word - he never changed it.

READ MORE: 'Trust' at the centre of lifestyle shop Regent on New Street

"He said he would do whatever we wanted." 

Giovanni Pernice with owners David McConnachie & Anthony HarwoodGiovanni Pernice with owners David McConnachie & Anthony Harwood (Image: Derek Maidment)

David, partner and co-owner Anthony and Giovanni organised a meet and greet for customers purchasing the perfume - and over 100 people attended.

David added: "It drew in customers from all over the area. It was brilliant. Retail is not easy full stop so to fill our little shopping centre was so elevating and having a celebrity was such a privilege.

"He's incredibly attractive, just so lovely and charming. He was really pleased to see his perfume being sold.

"I've just had customers telling me what a lovely experience they had in our store- in retail, that's exactly what you want to hear." 

See the gallery for more.